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While it is legal in California to have a business that sells marijuana, it is not easy to make that business succeed. The laws that regulate the cannabis industry are strict and continue to evolve, providing a moving target that is challenging for legitimate businesses to hit. In addition, high taxes make it difficult for those with licenses to compete with those growing and selling marijuana illicitly.
Still, there are some entrepreneurs who have managed to thrive in the challenging environment. Marlo Richardson is a business advisor, a serial entrepreneur, and the founder of Business Bullish. And she is one of the entrepreneurs who is making a cannabis business succeed despite being what she refers to as “an anomaly.”