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YouTube's Own, Queen Of The Fashion Hauls, Kendra Rowe

Updated: Jun 26, 2023



Kendra Rowe, also known as the “Queen of the Fashion Hauls,” is a rising star in the fashion and lifestyle industry. With nearly 900,000 followers and over 72 million views on her YouTube channel, Kendra has built a massive social media empire, giving her viewers an intimate look into her life. She is known for her fashion haul videos, where she partners with major brands such as Fashion Nova, Pretty Little Thing, DOLLSKILL, and VITAE, and shares her honest reviews, tips, and more for all things fashion, lifestyle, travel, beauty, and everyday life.


Kendra’s journey began at the age of 18 when she started creating content, but it wasn’t until she rebranded her YouTube channel 4 years ago that she truly found her niche. Kendra’s approach to her content makes her the “Everyday best friend” of her viewers, where she shares her experiences, thoughts, and opinions on various topics. In addition to her fashion haul videos, Kendra has posted travel vlogs and recently highlighted lingerie, with a theme of women empowerment and being confident and comfortable wearing any style for various body types.



How has traveling around the world influenced your fashion trend predictions?

During my travels, I found myself struggling to keep up with the fashion trends in Europe, where they are very fashion-forward. This experience has helped me to stay informed about global fashion trends and incorporate them into my predictions.


How did you build your social media following, and what advice would you give to others trying to do the same?


I have been creating content since I was 18, and my first two or three videos hit the algorithm and gained 100K views on YouTube fast. My advice would be to focus on creating quality content consistently and find ways to stand out in a crowded market.


What challenges did you face when rebranding yourself and launching your YouTube channel?


I had initially received help with fashion hauls from two people, but eventually decided to go solo. One of the biggest challenges was finding my own unique voice and style.


What sets major fashion brands like Fashion Nova and Pretty Little Thing apart from others in the industry?


Having worked with these brands, I can say that their focus on quality and affordability sets them apart. They also have great PR teams who are receptive to collaborations and partnerships.


How do you promote women’s empowerment and body positivity through your lingerie videos?


I try to create content that will work with anyone’s body type and promote the idea that anyone can feel confident in their own skin. Brands like Fashion Nova offer sizes ranging from extra small to 3X, which allows me to cater to a diverse audience.


What inspired you to combine your love for gaming with your fashion and lifestyle content, and what kind of gaming content can your fans expect from you in the future?


Although gaming is not currently trendy, I still love it and hope to incorporate more of it into my content, particularly through streaming on Twitch.


How has your background in dance influenced your fashion sense and approach to creating content?


While my background in dance and fashion may not seem related, I believe that my discipline and attention to detail in dance have helped me in my content creation by ensuring that my content is polished and well-executed.


How do you balance your personal life with your public persona and stay authentic in your content creation?


I prioritize self-care and taking breaks when needed to avoid feeling pressured. I also strive to be true to myself and maintain an authentic persona in my content creation.


What are your upcoming plans for your social media presence, and where do you see yourself in the future?


I hope to continue growing my social media following and explore opportunities in acting. I plan to keep pushing my creativity and seeing where it takes me.


How do you promote body positivity and self-confidence through your content?


I believe that consistency is key in promoting body positivity and self-confidence. By posting regularly and not letting what others think of me affect me, I hope to inspire others to feel confident in their own skin. I post on Instagram 2-3 times a week, on YouTube 2 videos a week, and on TikTok once a day.



Kendra’s love for the arts started at a young age when she trained as a dancer for 11 years practicing various genres including ballet, jazz, tap, modern, contemporary, and lyrical. Growing up in the digital age, Kendra was introduced to social media at a young age and quickly became a fan. When she was in her teens, she was approached by a company that helped young content creators create their platforms, but the relationship ended when Kendra was craving more creative control and access to the content that was being created. Eventually, this lead to Kendra branching out, rebranding herself, and launching her own successful YouTube channel.


Kendra’s success did not come without its challenges. When she rebranded herself, she had to face the challenge of breaking away from the agency where she wasn’t in creative control, and had to learn to do things on her own. However, she persevered and found her unique voice, which helped her amass a massive following on social media.



Kendra’s fashion trend predictions are influenced by her travels around the world. She has been to various countries such as Europe, Bali, and Thailand, where she observed different fashion trends and incorporated them into her content. Her recent trip to Europe was a challenge for her as she found that they were very fashion-forward, and she had to do a lot of shopping to keep up with the trends.


Kendra’s mission is to promote women empowerment and body positivity through her content. She wants to create content that works for anyone’s body type and promote the idea that anyone can look fashionable and confident. Her recent lingerie videos have been a step in that direction, and she hopes to continue to promote this message in her future content.

Kendra’s upcoming plans for her social media empire include brainstorming new content ideas, such as gaming content and vlogging, along with her try-on hauls. She also hopes to expand her reach and become more active on YouTube. Kendra’s authenticity and genuine approach to content creation have made her a fan favorite, and she hopes to continue to grow and see where the future takes her.

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