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Sir Richard Branson and Made By Dyslexia launched the World's First Online University, DyslexicU.

Updated: Jan 14

By Robert White, Editor-In-Chief


In an era where innovation and creative problem-solving are more crucial than ever, Sir Richard Branson and the global charity Made By Dyslexia have launched a game-changing initiative: DyslexicU. This free-to-access online university, developed in partnership with The Open University, is designed to teach the world how dyslexics think—celebrating the unique strengths and skills that dyslexic minds bring to the table.



The launch comes on the heels of groundbreaking research from Made By Dyslexia and Randstad Enterprise, which reveals that the skills inherent to dyslexics are now the most sought-after in every sector worldwide. The "Intelligence 5.0" report demonstrates a shift in the intelligence needed in today’s AI-driven world, moving away from traditional measurements like exams and tests and focusing more on human skills such as adaptability, complex problem-solving, creativity, and communication—the core strengths of dyslexics.


Speaking at the launch of DyslexicU during the UN General Assembly in New York, Sir Richard Branson expressed his excitement about the initiative. “I’m proud that Dyslexic Thinking has made Virgin the disruptive brand that it is today. Thinking differently has always been an asset, but in this new world, it’s essential. We need more innovators, problem-solvers, storytellers, and unconventional thinkers,” said Branson. “I’m delighted to join forces with Made By Dyslexia to launch DyslexicU, which is free to access from anywhere in the world.”


A New School of Thought


DyslexicU offers a series of short, on-demand video courses that explore the unique thinking patterns of dyslexics, featuring insights from experts and successful dyslexics in various fields. The platform's radical call for a “new school of thought” aims to change how the world talks about and measures intelligence. The university is open to everyone, regardless of age or background, and is designed for both dyslexics who want to better understand their strengths and non-dyslexics who are curious to learn about the value of Dyslexic Thinking.

“AI has fundamentally changed the type of human intelligence that is critical for success,” explained Kate Griggs, Founder of Made By Dyslexia. “The human skills of problem-solving, innovation, lateral thinking, and interpersonal skills are now the most sought-after skills in every job, in every sector worldwide—and these are all Dyslexic Thinking skills.”


The course features insights from notable dyslexics, including Sir Richard Branson, HRH Princess Beatrice, Dame Maggie Aderin-Pocock, Shark Tank USA star Barbara Corcoran, and Trunki founder Rob Law. Each shares how their Dyslexic Thinking has played a key role in their success, offering valuable lessons on how embracing dyslexic minds can lead to groundbreaking innovations.


A Global Movement for Change


The "Intelligence 5.0" report, released in conjunction with DyslexicU’s launch, underscores the urgency of rethinking how intelligence is measured. A YouGov survey of over 5,000 respondents across the USA, UK, India, and Australia found that 73% of people believe complex problem-solving is the best measure of intelligence—yet only 6% believe standardized exams and tests are a reliable indicator of intelligence in today’s world.

Moreover, the report highlights the disconnect between the value of Dyslexic Thinking and how it is recognized in the workplace. While 66% of HR leaders say they understand the value of dyslexic thinking, only 14% of dyslexics agree. DyslexicU aims to bridge this gap by providing accessible courses that enable employers and educators to better understand and nurture dyslexic talent.



The Future of Dyslexic Thinking


DyslexicU is just the beginning of a global movement to redefine intelligence and unlock the potential of dyslexic minds. With additional courses on storytelling, sport, fashion, music, and more set to launch, the platform will continue to expand, empowering individuals and organizations to embrace Dyslexic Thinking. Those who complete the courses can proudly add the University of Dyslexic Thinking to their LinkedIn education.


To learn more about DyslexicU and how you can tap into the power of Dyslexic Thinking, visit DyslexicU.org and join the conversation online with #DyslexicThinking.

This bold initiative marks a significant step forward in changing the narrative around dyslexia, proving that the intelligence of the future is already here—rooted in the strengths of dyslexic minds

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