Episode 173: Interview With Lindsay Nahmiache The Founder And Creative of Jive PR & Veriphy Skincare

In a world where success often hinges on risk and reinvention, Lindsay Nahmiache exemplifies the kind of multidimensional entrepreneur who thrives on both. As the founder of Jive PR + Digital and co-owner of Veriphy Skincare, Lindsay brings a rare combination of marketing mastery, investment intuition, and global perspective to everything she touches.

“I really like taking risks,” she says. “Sometimes I don't think them fully the way through, but I end up scrambling and figuring out a way to land on my feet.”

Her career began at E! Entertainment in London, where she joined the company’s newly launched UK division. Though in a junior role, she quickly found herself operating far beyond her title. “Even though I was the junior position, I was dealing with the general manager or I was on set with talent,” Lindsay recalls. “It felt like startup culture because it was their new offices.”

From there, she took an unexpected detour to India—originally intended as a backpacking trip—that turned into two years working in Bollywood. “A friend introduced me to a Bollywood film company owner,” she says. “He told me, ‘You must stay and work.’ And I did. That was a formative experience. It shaped my resilience and adaptability.”

Upon returning to North America, Lindsay faced a cold reality: employers didn't value her international experience. “I interviewed with Coca-Cola, and they told me my time in London and India wasn’t relevant,” she says. “So I started freelancing, sending music videos back and forth, helping with marketing. One thing led to another, and I started getting contracts.”

Those contracts became Jive PR + Digital—an agency that helps brands build obsessed communities, not just audiences. “We really help brands stay relevant by building strong communities of fans,” Lindsay says. “They become the champions for your brand—your own marketing channel.”

Her results-driven philosophy is paired with a highly curated approach. “We only want to work with brands we know we can succeed with,” she explains. “We’re honest with brands about whether it’s the right fit, and we protect our team by not taking on clients who don’t share our ethos.”

Jive was eventually acquired by a tech company during the pandemic, and Lindsay was named its global CMO. But the story came full circle: when the agency faltered under new ownership, she bought it back. “I said, ‘I’ll buy it back—not at the price I sold it for, but I’ll still help with some of your marketing needs.’ So we worked out a deal.”

Not one to rest on her laurels, Lindsay had already added another title to her portfolio: skincare CEO. She was a loyal customer of Veriphy, a biotech-backed skincare line powered by a vegan form of glycogen. When she heard the company planned to shutter the brand, she stepped in. “I reached out and worked out a deal to take over the brand,” she says. “It worked so well for me—I didn’t want to see it go.”

Veriphy’s approach contrasts sharply with bloated skincare brands. “Most companies try to increase wallet size by expanding SKUs,” she says. “We went the opposite route. We have five core products, all super high-efficacy. When women find something that works, they stick to it.”

To grow the brand, Lindsay focuses on micro and nano influencers and a strict authenticity rule. “We won’t let anyone post about the product unless they’ve used it for at least two weeks,” she says. “We want real reactions, not pay-to-play posts.”

Lindsay’s business acumen also extends to investment. Through Legacy 8 and other ventures, she’s invested in 13 companies—some of which have gone public, while others include a “double unicorn.” Her model combines capital with hands-on marketing strategy. “You get that feeling inside where you just know something’s there,” she says. “It’s all about vision and team.”

As an entrepreneur, investor, and advisor, Lindsay keeps her purpose grounded. “Sometimes where you start totally changes,” she says. “But you never get to the end result unless you go through one path, fail, pivot, and adapt.”

With every brand she touches, Lindsay Nahmiache brings that same spirit: curious, courageous, and relentlessly customer-focused.

https://www.youtube.com/watch?v=Nmz5Lxu5xvY

🎧 To hear the full conversation with Lindsay Nahmiache, tune in to his episode on The Savoir Faire Audio Experience, streaming now.