DJ Khaled Partners with Aurezzi to Introduce the Gold Standard of Oral Care

Renowned music industry mogul and GRAMMY® Award-winning artist, DJ Khaled, has recently made headlines by becoming a shareholder in Aurezzi, the world's first luxury oral care brand. Launched globally on Aurezzi.com, the collaboration between DJ Khaled and Aurezzi aims to redefine oral care with unprecedented luxury and opulence. The brand introduces a range of products that not only elevate the oral care experience but also embody a lifestyle of empowerment and success.

Crafted in Switzerland, the Aurezzi 24-Karat gold-plated toothbrush takes center stage, complemented by gold-infused toothpaste and mouthwash. Beyond the tangible products, Aurezzi seeks to capture relatable moments that evoke personal empowerment, making the brand more than just a luxury oral care line. The brand envisions turning daily routines into elevated rituals, with each product designed to inspire confidence, well-being, and success.

DJ Khaled, known for his motivational energy and success, has embraced Aurezzi as a lifestyle that goes beyond oral care. According to Khaled, "We the best, so we brush with the best. Aurezzi is much more than a luxury oral care brand, it’s a lifestyle that seeks to empower. It’s the oral gold standard." His stake in the company reflects his alignment with Aurezzi's vision and his commitment to taking the brand to the next level.

Founder's Background:

Aurezzi's founder, Noel Abdayem, previously recognized for pioneering sustainable oral care with The Humble Co., has expanded his entrepreneurial endeavors into the luxury sector with Aurezzi. Teaming up with consumer product experts Joakim Grip and Alexander Ruckemann, Abdayem aims to establish Aurezzi as the gold standard of oral care. The partnership with DJ Khaled further solidifies the brand's goals and artistic vision.

Aurezzi's product line includes the 24K gold-plated toothbrush, gold-infused toothpaste, and mouthwash, all crafted in Switzerland. The toothbrush features an octagonal handle design, plated with 24K gold, ensuring a perfect cleaning angle with over 5000 densely packed bristles. The toothpaste, rich and creamy, contains 24K gold particles and hydroxyapatite for a unique sensory experience and whitening capabilities. The 24K golden mouthwash promises a refreshing experience, served best in a champagne glass. Additionally, Aurezzi offers a 24K gold-plated toothbrush stand, combining style and comfort. The Aurezzi Gift Set, featuring the complete oral care ritual, is curated for those seeking the epitome of opulence and makes for an ideal gift.

Founded in 2023 by Noel Abdayem, Aurezzi transcends conventional oral care with its distinct materials and elegant design. DJ Khaled, with over two decades of musical and entrepreneurial excellence, aligns with Aurezzi's mission to set the gold standard in oral care. The collaboration between these industry leaders introduces a new era of luxury oral care, where each product is crafted to inspire confidence, well-being, and success.

Aurezzi, in collaboration with DJ Khaled, is not just redefining oral care; it's introducing a lifestyle of opulence and empowerment. The 24K gold-plated toothbrush, along with the gold-infused toothpaste and mouthwash, symbolizes the gold standard in oral care. As consumers seek to transform their daily routines into moments of luxury, Aurezzi stands poised to make its mark as the most innovative development in oral care since the electric toothbrush. Discover the epitome of luxury in oral care with Aurezzi, where each product is crafted to inspire confidence, well-being, and success.