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Commemorating Cecilia Salguero’s Work on 100: Leica’s Tribute to photography commercial

Updated: Sep 26

Lately, Argentinean film producer Cecilia Salguero has been talked about for her brilliant work in the new hit HBO Max series “The Way Down”. But where was Cecilia before? In the past and for many years, Cecilia was producing commercials instead of film. She was one of the most important Latin American commercial producers.


Cecilia produced the iconic Leica’s “100” commercial.


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