Bevee Introduces the 6-Drink Carrier Just in Time for the Holidays

By Robert White, Editor-In-Chief

Carrying multiple drinks without spills has long been a challenge, whether you’re running an office coffee order or carting drinks for the kids. Bevee, a premium drinkware brand, is here to solve that problem with their upcoming 6-Drink Carrier, set to release in October 2024. With a comfort grip handle and an innovative cup-gripping mechanism, this carrier is designed to make transporting beverages an effortless task.

The story of Bevee began with a simple but frustrating experience for founder Natalie Boyatt, a former pharmaceutical representative and single mother. While working in corporate America, she found herself tasked with delivering a 10-drink order from a coffee shop. The flimsy, overloaded carrier she received was an accident waiting to happen. “I knew there was a need for this idea,” says Boyatt, who immediately contacted a patent lawyer. Encouraged by the support for her concept, she embarked on a journey to create a high-quality, reusable drink carrier that could safely hold multiple cups, bottles, or cans of varying sizes.

After nearly seven years in development, the original 12-Drink Bevee Carrier hit the market in 2022. This patented product quickly gained traction for its ability to securely grip drinks with silicone inserts, ensuring no-spill transport. It also featured folding and locking mechanisms for easy storage, making it an essential tool for busy professionals, parents, and event organizers alike. Bevee carriers are made from 100% food-grade, eco-friendly materials, underscoring Boyatt's commitment to creating a product that is both practical and sustainable.

Customer demand for a smaller, more compact carrier soon followed, prompting the development of the 6-Drink Bevee Carrier. The new design retains the features that made the original a success, including its comfort grip handle and cup-gripping mechanism, but offers a more streamlined option for those who don’t need to transport as many beverages. Ideal for everything from coffee runs to tailgating, this carrier is available for pre-order in four stylish colors, priced at $44.99.

“The Bevee 6-Drink Carrier is ideal for the office, the beach, the minivan, the tailgate, soccer games, or any place you’re looking to carry drinks better,” says Boyatt. “It’s designed for a person to be able to deliver multiple hot or cold beverages quickly, efficiently, and with no spills. Whether you’re hosting a picnic in the park or driving a car full of kids to practice, Bevee saves you time, hassle, and messy spills.”

Boyatt’s entrepreneurial journey has been anything but easy. In 2021, she left her corporate job to fully commit to bringing Bevee to market, even cashing in her 401(k) and selling items around her house to fund the venture. When the initial launch faced setbacks, Boyatt persevered. She reached out to casinos and resorts, personally delivering the Bevee Carrier for managers to try out. Despite early struggles, her persistence paid off when the brand went viral on social media in late 2023, gaining over 15 million views from customer and influencer-generated content.

Bevee’s rise to success was further cemented when Amazon took notice. After launching on the platform in November 2023, sales saw a significant boost, with drink carriers ranking in the top 0.1% of searches. Since then, Bevee has become a bestseller on Amazon, with plans to expand internationally.

With the release of the 6-Drink Carrier, Bevee is set to continue its momentum into the upcoming holiday season, offering a perfect gift for those looking to streamline their drink-carrying game. Bevee’s commitment to innovation, practicality, and quality makes it a standout in the drinkware market, proving that sometimes, the best products come from solving the simplest problems.