Guadalupe Lepe Turns Self-Awareness into a Roadmap for Growth

What if understanding your personality type could be the key to stronger relationships, smarter decision-making, and greater personal fulfillment? For Guadalupe Lepe, that question is more than theory—it’s a mission. As the founder of Human Development Solutions (HDS) and the author of the new book Developing My Type, Lepe has spent nearly two decades helping individuals, teams, and leaders unlock their potential through self-awareness and personality development.

“I’ve always been passionate about connecting with people,” said Lepe. “Even as a child, I was fascinated with understanding others—how they think, how they react, and how we could get along better.”

That natural curiosity evolved into a full-fledged calling. Although Lepe’s academic background is in business administration, her professional journey took a more human-centered turn. Rather than pursue psychology, she focused on practical application—coaching, behavior assessments, and ultimately launching HDS, a company dedicated to emotional intelligence, leadership development, and team transformation.

Her latest achievement, Developing My Type: Personal Life Edition, is a practical, no-fluff guide to understanding personality through the lens of the Myers-Briggs and Carl Jung frameworks. But what makes it unique is Lepe’s ability to personalize the content. “The book isn’t just theory,” she said. “It’s a consultation in book form—a roadmap for navigating communication, parenting, emotional intelligence, romance, and stress management based on your personality type.”

The concept of self-awareness isn’t abstract for Lepe. It’s personal. She credits the work behind personality types for transforming her relationships, particularly with her sister and husband. “My sister and I were very different growing up, and we didn’t understand each other,” Lepe explained. “But once we discovered our personality types, we began to appreciate our differences. Now she’s my business partner.”

Lepe’s deep dive into personality type theory began with coaching certifications and behavioral assessments. One of her earliest successes was developing a 360-degree feedback tool that helped leaders gain honest, constructive insight into how they were perceived by others. “That was the turning point,” she said. “When people saw themselves clearly, they made better decisions, they communicated better, and their relationships—both personal and professional—improved.”

The science backs her up. Studies from Harvard Business Review show that self-aware leaders are significantly more effective in leading teams and achieving goals. Lepe’s work leverages this power by helping individuals understand their preferences—how they make decisions, how they process information, and how they interact with others.

“One of the biggest misconceptions is that personality types are boxes or labels,” Lepe said. “They’re not. They’re just preferences—how you naturally operate. And once you know that, you can learn to flex and adapt when needed.”

It’s that practical application that forms the heart of Developing My Type. The book isn’t meant to be read once and put away—it’s designed as a reference tool. “Let’s say you’re preparing for a tough conversation, or you’re in a new romantic relationship, or trying to parent your child better—this book helps you navigate that with insight based on your type and theirs,” said Lepe.

The pandemic offered a rare moment of stillness that allowed Lepe to begin writing the book. “With everything on pause, I had time to reflect on what clients had been asking me for years—specific, actionable advice. They didn’t want theory. They wanted help for real-life situations,” she said.

That request shaped the book’s structure, with chapters covering emotional intelligence, communication, romance, parenting, and more—all framed around personality type. “It’s not just about knowing your strengths,” Lepe said. “It’s about seeing your blind spots and knowing how to navigate them.”

Available now on Amazon in hardcover, paperback, and Kindle, Developing My Type is already resonating with readers who are eager to understand themselves and their relationships on a deeper level. And through Human Development Solutions, Lepe continues to offer coaching, team-building workshops, and leadership development programs to individuals and organizations worldwide.

“My goal has always been to help people grow through self-awareness,” said Lepe. “When you truly understand yourself and others, everything changes—from your relationships to your career to how you move through the world.”

To learn more about Guadalupe Lepe or to schedule a session, visit HumanDevelopmentSolutions.com. To order Developing My Type, search it now on Amazon.

Listen to the full interview with Guadalupe on The Savoir Faire Audio Experience.