Episode 180: Interview With The Founders Of Projo.

Coffee has long been a daily ritual for millions—a reliable burst of caffeine to kickstart the day. But what if your morning brew could do more? Enter Projo*, the brainchild of partners Charbel Mawad and Lisa Hermosillo, a functional coffee brand blending high-performance nutrition with premium, organic ingredients. Projo isn’t just coffee—it’s coffee 2.0.

Originally born from a home experiment in Charbel’s kitchen to help Lisa enjoy coffee without the usual side effects, Projo has evolved into a wellness-driven powerhouse. Each serving of their original instant coffee powder features 25g of protein, grass-fed collagen, digestive enzymes, and organic coffee fruit extract—all without added sugar, lactose, or artificial ingredients.

“I wanted Lisa to get the energy and focus of coffee without the jitters or digestive issues,” said Charbel, a professional natural bodybuilder and longtime nutrition expert. “What I created ended up becoming something that worked not just for her, but for everyone in our circle.”

After launching their successful line of instant protein coffees, Projo is now expanding into ready-to-drink (RTD) territory with the release of its shelf-stable canned lattes. Officially launching October 18, the RTD line features three flavors—Vanilla Latte, Mocha Latte, and Original—with each can packing 25 grams of protein and 225mg of caffeine. The Original flavor is also zero-sugar, sweetened naturally with Reb M, a fermented, zero-calorie sweetener known for its clean finish.

Projo’s appeal is clear: it fuses the functionality of a protein shake with the ritual and flavor of premium coffee. It’s a game-changer for on-the-go professionals, athletes, or anyone looking for a healthier way to energize their day. And with digestive enzymes included in every formula, Projo goes easy on the gut—something most traditional coffees can’t claim.

For Lisa, the journey is personal. “Coffee used to make me anxious or upset my stomach. With Projo, I finally found something that energizes me and supports my lifestyle as a mom, entrepreneur, and wellness advocate.”

While Projo is currently available online and in select regional stores, national expansion is already on the horizon. By 2026, the brand expects to be stocked in major retailers across the U.S., with a full lineup of shelf-ready cans and powders.

Behind Projo’s growing success is a resilient founder story. Charbel, who battled an eating disorder and later became a pro athlete, has always approached nutrition as a means to heal and empower. That ethos is baked into every Projo product—built for real life, and designed to fuel it.

Whether you’re looking for clean energy, better nutrition, or just a smoother cup of coffee, Projo is delivering a fresh take on a global staple—one can, one packet, one performance-boosting sip at a time.

Learn more and join the RTD waitlist at www.idrinkprojo.com

https://www.youtube.com/watch?v=-3G1WT_tP3Q

🎧 To hear the full conversation with The founders of Projo, tune in to his episode on The Savoir Faire Audio Experience, streaming now.

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