Craig Goodliffe Is Revolutionizing Remote Work with Cyberbacker

By Robert White, Editor-In-Chief

Craig Goodliffe, the CEO and founder of Cyberbacker, is a visionary entrepreneur transforming the landscape of remote work and virtual assistance. His journey from selling real estate to creating a global virtual assistant company is one of innovation, leadership, and a profound understanding of how technology and human connection can change lives. Today, Cyberbacker is not only a leader in providing administrative support services, but it also stands as a beacon of opportunity for people around the world, particularly those in the Philippines, where Goodliffe’s workforce is primarily based.

Cyberbacker’s success didn’t happen overnight, and its roots trace back to Craig’s early years in the real estate industry. In 2003, as the U.S. began emerging from the Great Recession, Craig found himself struggling to get his real estate listings noticed. Desperately needing help, he hired someone to keep the listings fresh and updated. That someone was Daphne, a virtual assistant from the Philippines.

"I didn’t realize at the time the huge impact it had on her life," Craig reflects. "The ability to employ her created a great service not only for her immediate situation but also for her future." Craig’s collaboration with Daphne turned out to be so successful that in 2017, his real estate team sold over 200 homes with her help. This pivotal experience led him to launch Cyberbacker in 2018.

The mission of Cyberbacker is simple yet powerful: to connect small business owners with talented virtual assistants, or “backers,” who provide full-time, dedicated support. The company’s stringent hiring process ensures the highest level of quality. "Out of 15,000 applicants, only 5,000 will get a second interview, and from that, just 50 will get jobs with us," Craig explains. This rigorous selection process guarantees that Cyberbacker clients get the very best.

One of the most impactful aspects of Cyberbacker is its global reach. Craig points out the significant difference in wages between the U.S. and the Philippines, where the average annual income is just $4,200. By providing jobs that pay well by local standards, Cyberbacker helps raise the standard of living for its employees while offering affordable services to its clients.

Despite the rapid rise of artificial intelligence (AI), Craig remains confident in the future of Cyberbacker and similar services. Rather than seeing AI as a threat, he views it as an opportunity. "We’re partnering with AI," he says. "It will do a lot of things, but it still needs a driver. AI still has to be educated." This partnership between human intelligence and AI is something Craig envisions will enhance the value Cyberbacker brings to its clients. His virtual assistants are already leveraging AI for tasks like accounting, marketing, quality assurance, and legal contracts.

Cyberbacker has also expanded into franchising, allowing other entrepreneurs to bring the Cyberbacker model to different markets. The company’s franchise model comes with built-in support and resources, ensuring that new franchisees can replicate Cyberbacker’s success while maintaining the company's high standards of service and integrity.

Beyond the numbers and growth, Craig Goodliffe is passionate about the human side of his business. He believes in providing opportunities for personal and professional development for his employees. Cyberbacker offers healthcare, profit-sharing, and even loans to help employees grow and improve their lives.

As the demand for remote work continues to rise in a post-pandemic world, Cyberbacker is poised to lead the way, offering world-class support services to businesses and life-changing opportunities for virtual assistants across the globe. Craig’s vision for the future remains optimistic, even in an AI-driven world. "AI will help us, but it won’t replace the human touch," he emphasizes.

For Craig Goodliffe, Cyberbacker isn’t just a business; it’s a movement that’s redefining what’s possible in the world of remote work. His innovative approach is not only helping businesses grow but is also transforming lives—one "backer" at a time.

Would you like to learn more about the demand for remote careers and the business benefits of virtual assistants? An expert interview with Craig Goodliffe, a seasoned business leader and coach, could provide valuable insights into this ever-evolving landscape. For more information or to schedule an interview, please contact Cyberbacker directly.